Cruisin' Coffee Redesign

A local drive-thru espresso chain from my hometown Bellingham, WA, Cruisin' Coffee are known for their octagonal drive-thru huts, 50's diner aesthetic, and quick service.

However, their logo and graphics are outdated and do not meet the standard of nearby competing local chains such as Wood's Coffee, Bigfoot Java, and Cool Beans Espresso.

This visual branding redesign updates Cruisin' Coffee's look to meet contemporary expectations while remaining familiar to their customer base.