Cruisin' Coffee Redesign

A local drive-thru espresso chain from my hometown Bellingham, WA, Cruisin' Coffee are known for their octagonal drive-thru huts, 50's diner aesthetic, and quick service.

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However, their logo and graphics are outdated and do not meet the standard of nearby competing local chains such as Wood's Coffee, Bigfoot Java, and Cool Beans Espresso.

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This visual branding redesign updates Cruisin' Coffee's look to meet contemporary expectations while remaining familiar to their customer base.