Visual Identity Design
Periscope Robotics
Electrical engineers Dylan and Jaden came to me looking for help designing a system of graphics for their freelance electrical engineering consulting business.
Old logo, wordmark, and banner:
Design goals:​
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Stand out from similar online competition
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Clarify services they offer
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Make it cohesive and professional
First Drafts - Digital
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Emphasis on submarine periscope
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Clean, scalable, cohesive
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Poor communication (not specifically submarine consultants)
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Not unique enough
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Feels more like a toy company, less like professional engineering
Final Marks
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Circuit board aesthetic more accurately communicates the company's work
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Logo resembles two people, representing how the company is run by two engineers
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Clean, scalable, cohesive
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Unique among other Upwork freelance engineering consultants
Optional submarine with internal logo
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Constructed from standard electrical engineering symbols
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Continues circuit board motif
Business card
Upwork.com Mock-Ups
